Rather than list everything I’ve ever done, below are snapshots of assignments that show the scope and variety of my work. The complete picture is in my CV. If you’d like a copy, contact me here.
Six ways I’ve added value
- Directed communications for a global business NGO project, managing communications agencies in Beijing, Washington, London and Brussels to deliver record-breaking levels of top tier media exposure (incl. BBC R4/TV, FT, NY Times, China Business Daily)
- Media-trained 25 middle/senior managers at Sony to improve interview performance; trained the board of a London-based executive search firm on social media use; trained the founders of a start-up martech firm on PR
- Generated revenue valued at 50 times the cost of my services for a professional services client; secured £360K extra fee income for a leading London communications agency
- Interviewed CEOs of companies backed by Europe’s largest private equity firm to create powerful leadership transformation stories, validating the firm’s reputation for impact investing
- Launched a seemingly dull industrial material using a topical story peg to secure national print and broadcast publicity, and new customers, for a well-known European steel manufacturer
- Designed and ran a UK market research study for a private equity-owned architectural facades manufacturer. Results were used to justify a reoriented sales strategy, and uncovered hidden customer needs, plus new sales opportunities
Whatever the digital evangelists might have you believe, public relations is still about listening, dialogue, trust, relationships and reputation. Communications channels are more fragmented, but many legacy PR activities and tactics are just as important as ever.
I often work alongside specialists in SEO, web design, social media, influencer marketing, video production and other digital niches.
This gives me with a thorough understanding of what’s possible from an objective position of sitting above any siloed or digital-biased thinking (if you ask a butcher what to have for dinner, he’s probably not going to recommend salad).
I also work with trusted partners who bring complementary skills and experience, when needed.
It’s important to point out that I offer both advice and implementation – in the UK, main EU markets and further afield.
Ask me. If I can’t help, then I’ll say so.
I never accept work I can’t handle effectively.
And if I can’t help, I’ll probably know someone reliable who can.