Journalist bans are usually self-defeating, more so today
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Use blogging and Twitter in defence when the media attack
The power balance between journalists and the people they write about has changed markedly, as this example shows.
How to create B2B sales leads using Twitter
What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?
How to annoy journalists
This post was prompted by a small but noticeable flurry of reporters who used Twitter last week to ‘vent their spleens’.
