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Six Sigma Public Relations

Tag : trust

Create a voice, start a movement, get recognised, reap the rewards

12 October 2017

Volkswagen scandal spells trouble beyond the auto industry

22 September 2015

Act in the customer’s interests to build trust and reputation

29 August 2014

You ultimately get the reputation you deserve

Andy M Turner 21 February 2013

They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.

British Gas: abusing customer trust in pursuit of profit?

9 August 2012

Chief executives and reputations: two contrasting stories

Andy M Turner 21 February 2012

When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …

‘Trustability’ and why bad reviews are good for business

Andy M Turner 19 July 2011

If your company or product is being reviewed online, it’s not just the good reviews that will help.

Reputation, trust and retail banks

8 June 2010
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" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

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  • Marketing strategy starts with listening
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  • App marketing: same problem, different century
  • Journalist bans are usually self-defeating, more so today
  • Why Robert Peston’s attack on the PR profession is absurd
  • Content marketing: never mind the quality, feel the width
  • In the crazy world of newspapers, silence is an acceptable PR strategy
  • Sales figures need a lift? Try the balloon trick
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  • Brand Journalism: Communications Director magazine fires some questions at me
  • Five myths about PR I want to debunk
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  • How good are you at explaining your business?
  • You ultimately get the reputation you deserve
  • Possibly the best PR advice your company will get this year
  • Company announcements: avoid puffy drivel like this
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  • British Gas: abusing customer trust in pursuit of profit?
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  • Chief executives and reputations: two contrasting stories
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  • Pitching reporters requires instinct and persistence
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