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Six Sigma Public Relations

Tag : third party endorsement

How to kill a damaging rumour

12 May 2016

How to be different on LinkedIn without boasting

Andy M Turner 7 March 2016

People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way

How to demonstrate expertise using B2B social media

Andy M Turner 10 October 2012

Building your reputation as an expert is easier than ever thanks to social media.

Let your best customers do your B2B marketing

Andy M Turner 7 January 2011

Stories that customers tell are way more powerful than anything you say yourself. Here’s why.

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" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

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  • How to be different on LinkedIn without boasting
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  • B2B LinkedIn promotion done badly
  • 60 second read: advertising is changing, but is it for the better?
  • Volkswagen scandal spells trouble beyond the auto industry
  • Getting started with B2B content marketing
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  • Possibly the best PR advice your company will get this year
  • Company announcements: avoid puffy drivel like this
  • Brand Journalism: big new idea or just business as usual?
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