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Six Sigma Public Relations

Tag : The Financial Times

How to be different on LinkedIn

Andy M Turner 7 March 2016

People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way

60 second read: advertising is changing, but is it for the better?

Andy M Turner 11 November 2015

Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.

Freedom of Information laws can help cause-related publicity

8 March 2011

Celebrity supermodel + business newspaper = #PRfail

25 October 2010

Pitching reporters requires instinct and persistence

Andy M Turner 23 July 2010

An encouraging story for anyone who works in front-line media relations.

Law firm marketing: is this firm really ‘London’s coolest’?

25 May 2010
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" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

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  • You ultimately get the reputation you deserve
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