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Six Sigma Public Relations

Tag : The Financial Times

How to be different on LinkedIn without boasting

Andy M Turner 7 March 2016

People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way

60 second read: advertising is changing, but is it for the better?

Andy M Turner 11 November 2015

Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.

Freedom of Information laws can help cause-related publicity

8 March 2011

Celebrity supermodel + business newspaper = #PRfail

25 October 2010

Pitching reporters requires instinct and persistence

Andy M Turner 23 July 2010

An encouraging story for anyone who works in front-line media relations.

Law firm marketing: is this firm really ‘London’s coolest’?

25 May 2010
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" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

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  • How to be different on LinkedIn without boasting
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  • B2B LinkedIn promotion done badly
  • 60 second read: advertising is changing, but is it for the better?
  • Volkswagen scandal spells trouble beyond the auto industry
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  • Brand Journalism: Communications Director magazine fires some questions at me
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  • Professional B2B photographs are a must
  • How to be media friendly
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  • Possibly the best PR advice your company will get this year
  • Company announcements: avoid puffy drivel like this
  • Brand Journalism: big new idea or just business as usual?
  • Media training: outsiders work best with your executive team
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  • Use blogging and Twitter in defence when the media attack
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  • How to create B2B sales leads using Twitter
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  • Freedom of Information laws can help cause-related publicity
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  • Law firm marketing: is this firm really ‘London’s coolest’?
  • B2B social media: should you buy Twitter followers?
  • PR new business pitch: what’s the cost and who really pays?

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