How to be different on LinkedIn
People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way
Journalism is now more complex. Here’s why
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
What’s the difference between B2C and B2B social media?
The answers I gave to media website Useful Social Media when they put that question to me.
How to demonstrate expertise using B2B social media
Building your reputation as an expert is easier than ever thanks to social media.
Use blogging and Twitter in defence when the media attack
The power balance between journalists and the people they write about has changed markedly, as this example shows.
How to create B2B sales leads using Twitter
What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?
