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Tag : selling

How to be different on LinkedIn

Andy M Turner 7 March 2016

People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way

B2B LinkedIn promotion done badly

Andy M Turner 29 January 2016

It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.

60 second read: advertising is changing, but is it for the better?

Andy M Turner 11 November 2015

Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.

Getting started with B2B content marketing

Andy M Turner 9 April 2015

The enthusiasm of some senior executives to get started with content marketing is matched only by their uncertainty about where to start and what to do. That’s why I’ve written this article series.

Act in the customer’s interests to build trust and reputation

29 August 2014

Sales figures need a lift? Try the balloon trick

Andy M Turner 24 March 2014

When it comes to marketing your business, you could always use balloons to make it stand out and appear attractive to buyers. Then again……….

How good are you at explaining your business?

5 March 2013

‘Trustability’ and why bad reviews are good for business

Andy M Turner 19 July 2011

If your company or product is being reviewed online, it’s not just the good reviews that will help.

How to create B2B sales leads using Twitter

Andy M Turner 4 July 2011

What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?

What to do when a reporter calls: a tip for group interviews

30 May 2011

Securing media coverage: pleading won’t work

Andy M Turner 3 May 2011

Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.

Let your best customers do your B2B marketing

Andy M Turner 7 January 2011

Stories that customers tell are way more powerful than anything you say yourself. Here’s why.

PR new business pitch: what’s the cost and who really pays?

18 May 2010
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