How to be different on LinkedIn
People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way
B2B LinkedIn promotion done badly
It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.
60 second read: advertising is changing, but is it for the better?
Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.
Getting started with B2B content marketing
The enthusiasm of some senior executives to get started with content marketing is matched only by their uncertainty about where to start and what to do. That’s why I’ve written this article series.
Sales figures need a lift? Try the balloon trick
When it comes to marketing your business, you could always use balloons to make it stand out and appear attractive to buyers. Then again……….
‘Trustability’ and why bad reviews are good for business
If your company or product is being reviewed online, it’s not just the good reviews that will help.
How to create B2B sales leads using Twitter
What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?
Securing media coverage: pleading won’t work
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.
Let your best customers do your B2B marketing
Stories that customers tell are way more powerful than anything you say yourself. Here’s why.
