Journalism is now more complex. Here’s why
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
Sales figures need a lift? Try the balloon trick
When it comes to marketing your business, you could always use balloons to make it stand out and appear attractive to buyers. Then again……….
Five myths about PR I want to debunk
A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.
Pitching stories to TV news programmes: 2 minute how-to
So you think you’ve discovered something that would make a good television story to get you or your organisation some . …