Six Sigma Public Relations
  • Home
  • About
  • How I work
  • What I’ve done
  • What will it cost?
  • Sector experience
  • The Back Story
  • Contact
Six Sigma Public Relations

Tag : public relations

So you want to be a trusted advisor?

Andy M Turner 12 January 2021

Leaders surround themselves with trustworthy advisors. How do you become one?

Does the UK need its own PR Museum?

Andy M Turner 20 January 2020

Might seem a bizarre question, but read on and all will become clear

Unpicking the hype of Influencer Marketing

Andy M Turner 19 September 2018

If you’re thinking of using Influencer Marketing, read this first to understand the hype and the risks

How to hire a freelance PR consultant

24 May 2018

How to kill a damaging rumour

12 May 2016

High authority backlinks: what, why and how to get them

Andy M Turner 27 January 2015

Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …

PR help wanted: freelance, interim or independent PR consultant?

Andy M Turner 13 November 2014

Understanding the differences is vital for buyers: do you know what they are?

Questionable social responsibility made Lego a target for Greenpeace

22 September 2014

Act in the customer’s interests to build trust and reputation

29 August 2014

Journalist bans are usually self-defeating, more so today

Andy M Turner 18 June 2014

Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.

In the crazy world of newspapers, silence is an acceptable PR strategy

16 April 2014

Do I hire a publicist or a PR consultant?

26 February 2014

What I’ve learned in 15 years as an independent consultant

14 January 2014

Payment by Results? Know what you’re getting into first

3 December 2013

Brand Journalism: Communications Director magazine fires some questions at me

Andy M Turner 25 November 2013

Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies

Five myths about PR I want to debunk

Andy M Turner 6 November 2013

A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.

How to be media friendly

Andy M Turner 17 May 2013

To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.

What’s the difference between B2C and B2B social media?

Andy M Turner 28 March 2013

The answers I gave to media website Useful Social Media when they put that question to me.

How good are you at explaining your business?

5 March 2013

You ultimately get the reputation you deserve

Andy M Turner 21 February 2013

They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.

Company announcements: avoid puffy drivel like this

Andy M Turner 6 December 2012

Is the arrival of a new senior executive newsworthy? Not in this case!

Brand Journalism: big new idea or just business as usual?

Andy M Turner 1 November 2012

Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.

Media training: outsiders work best with your executive team

Andy M Turner 26 October 2012

People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.

Public Relations and Human Resources must work together

Andy M Turner 12 September 2012

Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?

Cannes Lions Award winner: creativity prized over impact?

26 June 2012

Chief executives and reputations: two contrasting stories

Andy M Turner 21 February 2012

When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …

Preparing for media interviews: ten starting points

Andy M Turner 12 October 2011

This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …

What to do when a reporter calls: a tip for group interviews

30 May 2011

Freedom of Information laws can help cause-related publicity

8 March 2011

Celebrity supermodel + business newspaper = #PRfail

25 October 2010
Page 1 of 1
Copyight © 2010 - 2020 Six Sigma Public Relations
Content loading