Media training: outsiders work best with your executive team
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
Securing media coverage: pleading won’t work
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.
Naming a PR agency: there’s dumb and dumber
Are PR agency founders on a mission to outdo each other when it comes to naming their firms?
