What I’ve learned in 15 years as an independent consultant

14 January 2014

Mystery shopping in B2B: should you be using it?

Andy M Turner 1 October 2012

Walking in your customers’ shoes is a great way to gain valuable insight. Are you doing this?

How to create B2B sales leads using Twitter

Andy M Turner 4 July 2011

What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?

Let your best customers do your B2B marketing

Andy M Turner 7 January 2011

Stories that customers tell are way more powerful than anything you say yourself. Here’s why.

PR new business pitch: what’s the cost and who really pays?

18 May 2010