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Tag : mystery shopping

Mystery shopping in B2B: should you be using it?

Andy M Turner 1 October 2012

Walking in your customers’ shoes is a great way to gain valuable insight. Are you doing this?

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The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

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