Journalism is now more complex. Here’s why
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
Journalist bans are usually self-defeating, more so today
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Why Robert Peston’s attack on the PR profession is absurd
Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?
How to be media friendly
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
Media training: outsiders work best with your executive team
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
Use blogging and Twitter in defence when the media attack
The power balance between journalists and the people they write about has changed markedly, as this example shows.
Preparing for media interviews: ten starting points
This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …
Securing media coverage: pleading won’t work
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.
Pitching to journalists: email subject lines are crucial
Most journalists receive 1000s of emails a week. If you want yours to be read, a killer subject line is key.
