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Tag : media relations

Journalism is now more complex. Here’s why

Andy M Turner 6 October 2014

Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media

Journalist bans are usually self-defeating, more so today

Andy M Turner 18 June 2014

Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.

Why Robert Peston’s attack on the PR profession is absurd

Andy M Turner 11 June 2014

Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?

In the crazy world of newspapers, silence is an acceptable PR strategy

16 April 2014

How to be media friendly

Andy M Turner 17 May 2013

To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.

Media training: outsiders work best with your executive team

Andy M Turner 26 October 2012

People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.

Use blogging and Twitter in defence when the media attack

Andy M Turner 2 April 2012

The power balance between journalists and the people they write about has changed markedly, as this example shows.

Preparing for media interviews: ten starting points

Andy M Turner 12 October 2011

This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …

Using analogies to get your message across

14 September 2011

What to do when a reporter calls: a tip for group interviews

30 May 2011

Securing media coverage: pleading won’t work

Andy M Turner 3 May 2011

Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.

Pitching to journalists: email subject lines are crucial

Andy M Turner 18 April 2011

Most journalists receive 1000s of emails a week. If you want yours to be read, a killer subject line is key.

Celebrity supermodel + business newspaper = #PRfail

25 October 2010

University College London kills it’s own good reputation

25 September 2010
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