High authority backlinks: what, why and how to get them
Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
Journalist bans are usually self-defeating, more so today
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Professional B2B photographs are a must
Even with the very best digital photography kit in your business, the results will never repay that investment. This post explains why
How to be media friendly
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
Preparing for media interviews: ten starting points
This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …
Securing media coverage: pleading won’t work
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.
Pitching to journalists: email subject lines are crucial
Most journalists receive 1000s of emails a week. If you want yours to be read, a killer subject line is key.
Naming a PR agency: there’s dumb and dumber
Are PR agency founders on a mission to outdo each other when it comes to naming their firms?
Pitching reporters requires instinct and persistence
An encouraging story for anyone who works in front-line media relations.