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Tag : media coverage

High authority backlinks: what, why and how to get them

Andy M Turner 27 January 2015

Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …

Journalist bans are usually self-defeating, more so today

Andy M Turner 18 June 2014

Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.

Professional B2B photographs are a must

Andy M Turner 7 September 2013

Even with the very best digital photography kit in your business, the results will never repay that investment. This post explains why

How to be media friendly

Andy M Turner 17 May 2013

To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.

Possibly the best PR advice your company will get this year

23 January 2013

Creativity in B2B product launches – some inspiration

6 December 2011

Preparing for media interviews: ten starting points

Andy M Turner 12 October 2011

This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …

Using analogies to get your message across

14 September 2011

What to do when a reporter calls: a tip for group interviews

30 May 2011

Securing media coverage: pleading won’t work

Andy M Turner 3 May 2011

Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.

Pitching to journalists: email subject lines are crucial

Andy M Turner 18 April 2011

Most journalists receive 1000s of emails a week. If you want yours to be read, a killer subject line is key.

Freedom of Information laws can help cause-related publicity

8 March 2011

Naming a PR agency: there’s dumb and dumber

Andy M Turner 17 February 2011

Are PR agency founders on a mission to outdo each other when it comes to naming their firms?

Pitching reporters requires instinct and persistence

Andy M Turner 23 July 2010

An encouraging story for anyone who works in front-line media relations.

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