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Six Sigma Public Relations

Tag : marketing

Zero-based budgeting is a better way to fund marketing

Andy M Turner 9 February 2021

Budget-setting for marketing is an obscure, unscientific, and often arbitrary process. Is there a better way?

What I wish outsiders knew about marketing

Andy M Turner 24 January 2018

When I talk to managers outside marketing, these are the most commonly recurring themes.

How to be different on LinkedIn

Andy M Turner 7 March 2016

People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way

B2B LinkedIn promotion done badly

Andy M Turner 29 January 2016

It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.

60 second read: advertising is changing, but is it for the better?

Andy M Turner 11 November 2015

Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.

Act in the customer’s interests to build trust and reputation

29 August 2014

Sales figures need a lift? Try the balloon trick

Andy M Turner 24 March 2014

When it comes to marketing your business, you could always use balloons to make it stand out and appear attractive to buyers. Then again……….

You ultimately get the reputation you deserve

Andy M Turner 21 February 2013

They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.

Possibly the best PR advice your company will get this year

23 January 2013

Company announcements: avoid puffy drivel like this

Andy M Turner 6 December 2012

Is the arrival of a new senior executive newsworthy? Not in this case!

Brand Journalism: big new idea or just business as usual?

Andy M Turner 1 November 2012

Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.

How to demonstrate expertise using B2B social media

Andy M Turner 10 October 2012

Building your reputation as an expert is easier than ever thanks to social media.

Mystery shopping in B2B: should you be using it?

Andy M Turner 1 October 2012

Walking in your customers’ shoes is a great way to gain valuable insight. Are you doing this?

Public Relations and Human Resources must work together

Andy M Turner 12 September 2012

Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?

Cannes Lions Award winner: creativity prized over impact?

26 June 2012

Let your best customers do your B2B marketing

Andy M Turner 7 January 2011

Stories that customers tell are way more powerful than anything you say yourself. Here’s why.

Celebrity supermodel + business newspaper = #PRfail

25 October 2010

Getting paid on time is easy, if you know how

Andy M Turner 1 September 2010

A previous post talked about how lawyers don’t market themselves very well. Here is one notable exception.

Reputation, trust and retail banks

8 June 2010

Law firm marketing: is this firm really ‘London’s coolest’?

25 May 2010

B2B social media: should you buy Twitter followers?

20 May 2010
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