Budget-setting for marketing is an obscure, unscientific, and often arbitrary process. Is there a better way?
When I talk to managers outside marketing, these are the most commonly recurring themes.
People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way
It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.
Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.
When it comes to marketing your business, you could always use balloons to make it stand out and appear attractive to buyers. Then again……….
They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.
Is the arrival of a new senior executive newsworthy? Not in this case!
Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.
Building your reputation as an expert is easier than ever thanks to social media.
Walking in your customers’ shoes is a great way to gain valuable insight. Are you doing this?
Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?
Stories that customers tell are way more powerful than anything you say yourself. Here’s why.
A previous post talked about how lawyers don’t market themselves very well. Here is one notable exception.