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Six Sigma Public Relations

Tag : LinkedIn

How to be different on LinkedIn without boasting

Andy M Turner 7 March 2016

People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way

B2B LinkedIn promotion done badly

Andy M Turner 29 January 2016

It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.

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The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

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