High authority backlinks: what, why and how to get them
Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
Journalism is now more complex. Here’s why
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
Journalist bans are usually self-defeating, more so today
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Why Robert Peston’s attack on the PR profession is absurd
Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?
How to be media friendly
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
Media training: outsiders work best with your executive team
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
How to annoy journalists
This post was prompted by a small but noticeable flurry of reporters who used Twitter last week to ‘vent their spleens’.