Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
This post was prompted by a small but noticeable flurry of reporters who used Twitter last week to ‘vent their spleens’.