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Tag : journalists

High authority backlinks: what, why and how to get them

Andy M Turner 27 January 2015

Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …

Journalism is now more complex. Here’s why

Andy M Turner 6 October 2014

Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media

Journalist bans are usually self-defeating, more so today

Andy M Turner 18 June 2014

Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.

Why Robert Peston’s attack on the PR profession is absurd

Andy M Turner 11 June 2014

Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?

In the crazy world of newspapers, silence is an acceptable PR strategy

16 April 2014

How to be media friendly

Andy M Turner 17 May 2013

To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.

Media training: outsiders work best with your executive team

Andy M Turner 26 October 2012

People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.

How to annoy journalists

Andy M Turner 4 October 2010

This post was prompted by a small but noticeable flurry of reporters who used Twitter last week to ‘vent their spleens’.

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