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Six Sigma Public Relations

Tag : customer service

B2B LinkedIn promotion done badly

Andy M Turner 29 January 2016

It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.

Act in the customer’s interests to build trust and reputation

29 August 2014

You ultimately get the reputation you deserve

Andy M Turner 21 February 2013

They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.

Chief executives and reputations: two contrasting stories

Andy M Turner 21 February 2012

When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …

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