B2B LinkedIn promotion done badly
It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.
You ultimately get the reputation you deserve
They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.
Chief executives and reputations: two contrasting stories
I was interviewed for a Sunday Times article on a leader’s role in customer service recently, and it reminded me . …