B2B LinkedIn promotion done badly
It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.
You ultimately get the reputation you deserve
They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.
Chief executives and reputations: two contrasting stories
When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …