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Tag : communications strategy

Communications in start-up and scale-up firms: what investors look for

Andy M Turner 17 October 2018

An angel investor’s perspective on good communication

Unpicking the hype of Influencer Marketing

Andy M Turner 19 September 2018

If you’re thinking of using Influencer Marketing, read this first to understand the hype and the risks

How to kill a damaging rumour

12 May 2016

High authority backlinks: what, why and how to get them

Andy M Turner 27 January 2015

Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …

Journalism is now more complex. Here’s why

Andy M Turner 6 October 2014

Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media

Journalist bans are usually self-defeating, more so today

Andy M Turner 18 June 2014

Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.

In the crazy world of newspapers, silence is an acceptable PR strategy

16 April 2014

Brand Journalism: Communications Director magazine fires some questions at me

Andy M Turner 25 November 2013

Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies

Five myths about PR I want to debunk

Andy M Turner 6 November 2013

A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.

Time for a re-brand? Brush up on your waffle skills

1 October 2013

How to be media friendly

Andy M Turner 17 May 2013

To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.

What’s the difference between B2C and B2B social media?

Andy M Turner 28 March 2013

The answers I gave to media website Useful Social Media when they put that question to me.

How good are you at explaining your business?

5 March 2013

Possibly the best PR advice your company will get this year

23 January 2013

Brand Journalism: big new idea or just business as usual?

Andy M Turner 1 November 2012

Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.

Media training: outsiders work best with your executive team

Andy M Turner 26 October 2012

People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.

Cannes Lions Award winner: creativity prized over impact?

26 June 2012

Use blogging and Twitter in defence when the media attack

Andy M Turner 2 April 2012

The power balance between journalists and the people they write about has changed markedly, as this example shows.

Is media silence the best PR tactic for Fred Goodwin?

Andy M Turner 1 February 2012

If you refuse to tell your side of the story, others will happily fill the void.

Using analogies to get your message across

14 September 2011

Customer advocacy: what’s stopping you?

Andy M Turner 2 September 2011

In my first article on customer advocacy I outlined what I hope was a strong case for talking about your successes . …

What to do when a reporter calls: a tip for group interviews

30 May 2011

Freedom of Information laws can help cause-related publicity

8 March 2011

Let your best customers do your B2B marketing

Andy M Turner 7 January 2011

Stories that customers tell are way more powerful than anything you say yourself. Here’s why.

Celebrity supermodel + business newspaper = #PRfail

25 October 2010
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