High authority backlinks: what, why and how to get them
Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
Journalism is now more complex. Here’s why
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
Journalist bans are usually self-defeating, more so today
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Brand Journalism: Communications Director magazine fires some questions at me
Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies
Five myths about PR I want to debunk
A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.
How to be media friendly
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
What’s the difference between B2C and B2B social media?
The answers I gave to media website Useful Social Media when they put that question to me.
Brand Journalism: big new idea or just business as usual?
Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.
Media training: outsiders work best with your executive team
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
Use blogging and Twitter in defence when the media attack
The power balance between journalists and the people they write about has changed markedly, as this example shows.
Is media silence the best PR tactic for Fred Goodwin?
If you refuse to tell your side of the story, others will happily fill the void.
Customer advocacy: what’s stopping you?
In my first article on customer advocacy I outlined what I hope was a strong case for talking about your successes . …
Let your best customers do your B2B marketing
Stories that customers tell are way more powerful than anything you say yourself. Here’s why.
