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Six Sigma Public Relations

Tag : branding

Time for a re-brand? Brush up on your waffle skills

1 October 2013

Brand Journalism: big new idea or just business as usual?

Andy M Turner 1 November 2012

Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.

Naming a PR agency: there’s dumb and dumber

Andy M Turner 17 February 2011

Are PR agency founders on a mission to outdo each other when it comes to naming their firms?

Law firm marketing: is this firm really ‘London’s coolest’?

25 May 2010
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" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

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