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Tag : brand journalism

Brand Journalism: Communications Director magazine fires some questions at me

Andy M Turner 25 November 2013

Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies

Brand Journalism: big new idea or just business as usual?

Andy M Turner 1 November 2012

Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.

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