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Tag : blogging

Use blogging and Twitter in defence when the media attack

Andy M Turner 2 April 2012

The power balance between journalists and the people they write about has changed markedly, as this example shows.

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The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

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