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Six Sigma Public Relations

Tag : agencies

Payment by Results? Know what you’re getting into first

3 December 2013

Cannes Lions Award winner: creativity prized over impact?

26 June 2012

Naming a PR agency: there’s dumb and dumber

Andy M Turner 17 February 2011

Are PR agency founders on a mission to outdo each other when it comes to naming their firms?

PR new business pitch: what’s the cost and who really pays?

18 May 2010
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" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

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  • Unpicking the hype of Influencer Marketing
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  • 60 second read: advertising is changing, but is it for the better?
  • Volkswagen scandal spells trouble beyond the auto industry
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  • High authority backlinks: what, why and how to get them
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  • Journalism is now more complex. Here’s why
  • Questionable social responsibility made Lego a target for Greenpeace
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  • App marketing: same problem, different century
  • Journalist bans are usually self-defeating, more so today
  • Why Robert Peston’s attack on the PR profession is absurd
  • Content marketing: never mind the quality, feel the width
  • In the crazy world of newspapers, silence is an acceptable PR strategy
  • Sales figures need a lift? Try the balloon trick
  • Do I hire a publicist or a PR consultant?
  • What I’ve learned in 15 years as an independent consultant
  • Payment by Results? Know what you’re getting into first
  • Brand Journalism: Communications Director magazine fires some questions at me
  • Five myths about PR I want to debunk
  • Time for a re-brand? Brush up on your waffle skills
  • Professional B2B photographs are a must
  • How to be media friendly
  • What’s the difference between B2C and B2B social media?
  • How good are you at explaining your business?
  • You ultimately get the reputation you deserve
  • Possibly the best PR advice your company will get this year
  • Company announcements: avoid puffy drivel like this
  • Brand Journalism: big new idea or just business as usual?
  • Media training: outsiders work best with your executive team
  • How to demonstrate expertise using B2B social media
  • Mystery shopping in B2B: should you be using it?
  • Public Relations and Human Resources must work together
  • British Gas: abusing customer trust in pursuit of profit?
  • Cannes Lions Award winner: creativity prized over impact?
  • Use blogging and Twitter in defence when the media attack
  • Chief executives and reputations: two contrasting stories
  • Is media silence the best PR tactic for Fred Goodwin?
  • Creativity in B2B product launches – some inspiration
  • Preparing for media interviews: ten starting points
  • Using analogies to get your message across
  • Customer advocacy: what’s stopping you?
  • ‘Trustability’ and why bad reviews are good for business
  • How to create B2B sales leads using Twitter
  • What to do when a reporter calls: a tip for group interviews
  • Securing media coverage: pleading won’t work
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  • Naming a PR agency: there’s dumb and dumber
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  • Pitching stories to TV news programmes: 2 minute how-to
  • Celebrity supermodel + business newspaper = #PRfail
  • How to annoy journalists
  • University College London kills it’s own good reputation
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  • Pitching reporters requires instinct and persistence
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  • How to do annual reports in the Internet age
  • Reputation, trust and retail banks
  • Supply chains are a huge and rising reputation risk
  • Law firm marketing: is this firm really ‘London’s coolest’?

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