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Six Sigma Public Relations

Tag : agencies

Payment by Results? Know what you’re getting into first

3 December 2013

Cannes Lions Award winner: creativity prized over impact?

26 June 2012

Naming a PR agency: there’s dumb and dumber

Andy M Turner 17 February 2011

Are PR agency founders on a mission to outdo each other when it comes to naming their firms?

PR new business pitch: what’s the cost and who really pays?

18 May 2010
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" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

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  • Brand Journalism: Communications Director magazine fires some questions at me
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  • PR new business pitch: what’s the cost and who really pays?

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