How to be different on LinkedIn
People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way
Customer advocacy: what’s stopping you?
In my first article on customer advocacy I outlined what I hope was a strong case for talking about your successes . …
‘Trustability’ and why bad reviews are good for business
If your company or product is being reviewed online, it’s not just the good reviews that will help.