Content marketing: never mind the quality, feel the width
Some companies spend a lot of time and money producing articles, white papers, videos and other so-called content marketing materials but then measure success using superficial metrics.
Some companies spend a lot of time and money producing articles, white papers, videos and other so-called content marketing materials but then measure success using superficial metrics.
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.