Content marketing: never mind the quality, feel the width
Some companies spend a lot of time and money producing articles, white papers, videos and other so-called content marketing materials but then measure success using superficial metrics.
Media training: outsiders work best with your executive team
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
Securing media coverage: pleading won’t work
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.
