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Tag : adding value

Content marketing: never mind the quality, feel the width

Andy M Turner 14 May 2014

Some companies spend a lot of time and money producing articles, white papers, videos and other so-called content marketing materials but then measure success using superficial metrics.

How good are you at explaining your business?

5 March 2013

Media training: outsiders work best with your executive team

Andy M Turner 26 October 2012

People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.

Creativity in B2B product launches – some inspiration

6 December 2011

Securing media coverage: pleading won’t work

Andy M Turner 3 May 2011

Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.

Freedom of Information laws can help cause-related publicity

8 March 2011
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