A journalist’s job used to be so much simpler than it is today. Not so long ago their job had three distinct phases: create story idea; get editorial clearance; write it. Then, repeat ad-infinitum. Since the arrival of digital and social media, a reporter’s role has expanded to include several new considerations. Most reporters have had to learn new skills too.
New York Times journalist Amy O’Leary sums it all up neatly in this short SlideShare file. All of these changes coincide with the difficult transition ‘old media’ are going through. In most media outlets there are fewer reporters having to contend with a burgeoning number of story opportunities. Understanding this climate is clearly very important for anyone hoping to generate editorial or so-called earned media coverage.