What is Influencer Marketing? Is it really something new and what do you need to be aware of? How can you decide if you should include it in a marketing plan?

These were just some of the questions I answered when I was invited to talk on the subject by The Public Relations and Communications Association and The WorkCrowd, at an event hosted in the swanky London HQ of global PR agency Weber Shandwick.

I’ve posted the full transcript and slides over on LinkedIn, so hop over there to see what I said. And let me know in the comments what you think.