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Six Sigma Public Relations

Contact

Six Sigma Public Relations

Email: andyt@sixsigma-pr.co.uk

Twitter: @andymturner

Copyight © 2010 - 2020 Six Sigma Public Relations

+44 (0) 20 8946 0705
andyt@sixsigma-pr.co.uk

" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

Does the UK need its own PR Museum?
2019: a year of giving back professionally
Cleaning negative Google search content: Can you? Should you?
(no title)
The case for marketing communications captured in a timeless advert
Communications in start-up and scale-up firms: what investors look for
Crisis prevention through Communications
Unpicking the hype of Influencer Marketing
A comms manifesto to live by
How to hire a freelance PR consultant
What I wish outsiders knew about marketing
Create a voice, start a movement, get recognised, reap the rewards
Marketing strategy starts with listening
How to kill a damaging rumour
How to be different on LinkedIn
(no title)
B2B LinkedIn promotion done badly
60 second read: advertising is changing, but is it for the better?
Volkswagen scandal spells trouble beyond the auto industry
Getting started with B2B content marketing
High authority backlinks: what, why and how to get them
Research and thought leadership tips for consultants
PR help wanted: freelance, interim or independent PR consultant?
Using Google Analytics to measure digital PR campaigns
Journalism is now more complex. Here’s why
Questionable social responsibility made Lego a target for Greenpeace
Act in the customer’s interests to build trust and reputation
We are members of the UK’s Public Relations Consultancies Association
App marketing: same problem, different century
Journalist bans are usually self-defeating, more so today
Why Robert Peston’s attack on the PR profession is absurd
Content marketing: never mind the quality, feel the width
In the crazy world of newspapers, silence is an acceptable PR strategy
Sales figures need a lift? Try the balloon trick
Do I hire a publicist or a PR consultant?
What I’ve learned in 15 years as an independent consultant
Payment by Results? Know what you’re getting into first
Brand Journalism: Communications Director magazine fires some questions at me
Five myths about PR I want to debunk
Time for a re-brand? Brush up on your waffle skills
Professional B2B photographs are a must
How to be media friendly
What’s the difference between B2C and B2B social media?
How good are you at explaining your business?
You ultimately get the reputation you deserve
Possibly the best PR advice your company will get this year
Company announcements: avoid puffy drivel like this
Brand Journalism: big new idea or just business as usual?
Media training: outsiders work best with your executive team
How to demonstrate expertise using B2B social media
Mystery shopping in B2B: should you be using it?
Public Relations and Human Resources must work together
British Gas: abusing customer trust in pursuit of profit?
Cannes Lions Award winner: creativity prized over impact?
Use blogging and Twitter in defence when the media attack
Chief executives and reputations: two contrasting stories
Is media silence the best PR tactic for Fred Goodwin?
Creativity in B2B product launches – some inspiration
Preparing for media interviews: ten starting points
Using analogies to get your message across
Customer advocacy: what’s stopping you?
‘Trustability’ and why bad reviews are good for business
How to create B2B sales leads using Twitter
What to do when a reporter calls: a tip for group interviews
Securing media coverage: pleading won’t work
Pitching to journalists: email subject lines are crucial
Freedom of Information laws can help cause-related publicity
Naming a PR agency: there’s dumb and dumber
Why do we still worship the workaholics?
Let your best customers do your B2B marketing
Pitching stories to TV news programmes: 2 minute how-to
Celebrity supermodel + business newspaper = #PRfail
How to annoy journalists
University College London kills it’s own good reputation
Getting paid on time is easy, if you know how
Pitching reporters requires instinct and persistence
How scribing adds communication impact
Duncan Bannatyne’s marketing advice: wisdom or drivel?
How to do annual reports in the Internet age
Reputation, trust and retail banks

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