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Six Sigma Public Relations

Andy M Turner

Zero-based budgeting is a better way to fund marketing

Andy M Turner 9 February 2021

Budget-setting for marketing is an obscure, unscientific, and often arbitrary process. Is there a better way?

So you want to be a trusted advisor?

Andy M Turner 12 January 2021

Leaders surround themselves with trustworthy advisors. How do you become one?

Small firm, big result

8 December 2020

Busting the myth: PR and communications work best when driven by business goals

Andy M Turner 3 September 2020

PR plans driven by business goals can fail spectacularly. Here’s why.

Agency staffing is stuck in the 20th century

Andy M Turner 2 August 2020

PR lags other professional services sectors when it comes to staffing innovation

Public relations consulting viewed as plumbing

29 July 2020

Does the UK need its own PR Museum?

Andy M Turner 20 January 2020

Might seem a bizarre question, but read on and all will become clear

2019: a year of giving back professionally

Andy M Turner 7 January 2020

Mentoring and assessing the work of degree-level apprentices kept me on my toes

Cleaning negative Google search content: Can you? Should you?

Andy M Turner 5 July 2019

Can you fix Google search results to show more flattering content?

25 June 2019

The case for marketing communications captured in a timeless advert

30 November 2018

Communications in start-up and scale-up firms: what investors look for

Andy M Turner 17 October 2018

An angel investor’s perspective on good communication

Crisis prevention through Communications

Andy M Turner 19 September 2018

Crises are damaging distractions for management. Can communicatons professionals help prevent them?

Unpicking the hype of Influencer Marketing

Andy M Turner 19 September 2018

If you’re thinking of using Influencer Marketing, read this first to understand the hype and the risks

A comms manifesto to live by

11 September 2018

How to hire a freelance PR consultant

24 May 2018

What I wish outsiders knew about marketing

Andy M Turner 24 January 2018

When I talk to managers outside marketing, these are the most commonly recurring themes.

Create a voice, start a movement, get recognised, reap the rewards

12 October 2017

Marketing strategy starts with listening

Andy M Turner 13 September 2016

Many B2B businesses say they are market and customer-driven, but such claims seldom survive close scrutiny. Listening is the starting point.

How to kill a damaging rumour

12 May 2016

How to be different on LinkedIn

Andy M Turner 7 March 2016

People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way

20 February 2016

B2B LinkedIn promotion done badly

Andy M Turner 29 January 2016

It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.

60 second read: advertising is changing, but is it for the better?

Andy M Turner 11 November 2015

Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.

Volkswagen scandal spells trouble beyond the auto industry

22 September 2015

Getting started with B2B content marketing

Andy M Turner 9 April 2015

The enthusiasm of some senior executives to get started with content marketing is matched only by their uncertainty about where to start and what to do. That’s why I’ve written this article series.

High authority backlinks: what, why and how to get them

Andy M Turner 27 January 2015

Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …

Research and thought leadership tips for consultants

Andy M Turner 25 November 2014

If your firm’s thought-leadership papers, research studies and other content marketing aren’t delivering results, read this article

PR help wanted: freelance, interim or independent PR consultant?

Andy M Turner 13 November 2014

Understanding the differences is vital for buyers: do you know what they are?

Using Google Analytics to measure digital PR campaigns

10 October 2014

Journalism is now more complex. Here’s why

Andy M Turner 6 October 2014

Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media

Questionable social responsibility made Lego a target for Greenpeace

22 September 2014

Act in the customer’s interests to build trust and reputation

29 August 2014

We are members of the UK’s Public Relations Consultancies Association 

8 July 2014

App marketing: same problem, different century

20 June 2014

Journalist bans are usually self-defeating, more so today

Andy M Turner 18 June 2014

Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.

Why Robert Peston’s attack on the PR profession is absurd

Andy M Turner 11 June 2014

Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?

Content marketing: never mind the quality, feel the width

Andy M Turner 14 May 2014

Some companies spend a lot of time and money producing articles, white papers, videos and other so-called content marketing materials but then measure success using superficial metrics.

In the crazy world of newspapers, silence is an acceptable PR strategy

16 April 2014

Sales figures need a lift? Try the balloon trick

Andy M Turner 24 March 2014

When it comes to marketing your business, you could always use balloons to make it stand out and appear attractive to buyers. Then again……….

Do I hire a publicist or a PR consultant?

26 February 2014

What I’ve learned in 15 years as an independent consultant

14 January 2014

Payment by Results? Know what you’re getting into first

3 December 2013

Brand Journalism: Communications Director magazine fires some questions at me

Andy M Turner 25 November 2013

Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies

Five myths about PR I want to debunk

Andy M Turner 6 November 2013

A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.

Time for a re-brand? Brush up on your waffle skills

1 October 2013

Professional B2B photographs are a must

Andy M Turner 7 September 2013

Even with the very best digital photography kit in your business, the results will never repay that investment. This post explains why

How to be media friendly

Andy M Turner 17 May 2013

To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.

What’s the difference between B2C and B2B social media?

Andy M Turner 28 March 2013

The answers I gave to media website Useful Social Media when they put that question to me.

How good are you at explaining your business?

5 March 2013

You ultimately get the reputation you deserve

Andy M Turner 21 February 2013

They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.

Possibly the best PR advice your company will get this year

23 January 2013

Company announcements: avoid puffy drivel like this

Andy M Turner 6 December 2012

Is the arrival of a new senior executive newsworthy? Not in this case!

Brand Journalism: big new idea or just business as usual?

Andy M Turner 1 November 2012

Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.

Media training: outsiders work best with your executive team

Andy M Turner 26 October 2012

People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.

How to demonstrate expertise using B2B social media

Andy M Turner 10 October 2012

Building your reputation as an expert is easier than ever thanks to social media.

Mystery shopping in B2B: should you be using it?

Andy M Turner 1 October 2012

Walking in your customers’ shoes is a great way to gain valuable insight. Are you doing this?

Public Relations and Human Resources must work together

Andy M Turner 12 September 2012

Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?

British Gas: abusing customer trust in pursuit of profit?

9 August 2012

Cannes Lions Award winner: creativity prized over impact?

26 June 2012

Use blogging and Twitter in defence when the media attack

Andy M Turner 2 April 2012

The power balance between journalists and the people they write about has changed markedly, as this example shows.

Chief executives and reputations: two contrasting stories

Andy M Turner 21 February 2012

I was interviewed for a Sunday Times article on a leader’s role in customer service recently, and it reminded me . …

Is media silence the best PR tactic for Fred Goodwin?

Andy M Turner 1 February 2012

If you refuse to tell your side of the story, others will happily fill the void.

Creativity in B2B product launches – some inspiration

6 December 2011

Preparing for media interviews: ten starting points

Andy M Turner 12 October 2011

This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …

Using analogies to get your message across

14 September 2011

Customer advocacy: what’s stopping you?

Andy M Turner 2 September 2011

In my first article on customer advocacy I outlined what I hope was a strong case for talking about your successes . …

‘Trustability’ and why bad reviews are good for business

Andy M Turner 19 July 2011

If your company or product is being reviewed online, it’s not just the good reviews that will help.

How to create B2B sales leads using Twitter

Andy M Turner 4 July 2011

What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?

What to do when a reporter calls: a tip for group interviews

30 May 2011

Securing media coverage: pleading won’t work

Andy M Turner 3 May 2011

Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.

Pitching to journalists: email subject lines are crucial

Andy M Turner 18 April 2011

Most journalists receive 1000s of emails a week. If you want yours to be read, a killer subject line is key.

Freedom of Information laws can help cause-related publicity

8 March 2011

Naming a PR agency: there’s dumb and dumber

Andy M Turner 17 February 2011

Are PR agency founders on a mission to outdo each other when it comes to naming their firms?

Why do we still worship the workaholics?

Andy M Turner 9 February 2011

We all know someone who apparently relishes working long hours. These people seem to believe that the longer the hours . …

Let your best customers do your B2B marketing

Andy M Turner 7 January 2011

Stories that customers tell are way more powerful than anything you say yourself. Here’s why.

Pitching stories to TV news programmes: 2 minute how-to

Andy M Turner 22 November 2010

So you think you’ve discovered something that would make a good television story to get you or your organisation some . …

Celebrity supermodel + business newspaper = #PRfail

25 October 2010

How to annoy journalists

Andy M Turner 4 October 2010

This post was prompted by a small but noticeable flurry of reporters who used Twitter last week to ‘vent their spleens’.

University College London kills it’s own good reputation

25 September 2010

Getting paid on time is easy, if you know how

Andy M Turner 1 September 2010

A previous post talked about how lawyers don’t market themselves very well. Here is one notable exception.

Pitching reporters requires instinct and persistence

Andy M Turner 23 July 2010

An encouraging story for anyone who works in front-line media relations.

How scribing adds communication impact

Andy M Turner 5 July 2010

A great technique to create interesting, memorable and engaging communications

Duncan Bannatyne’s marketing advice: wisdom or drivel?

27 June 2010

How to do annual reports in the Internet age

Andy M Turner 10 June 2010

If you still present your financial results on paper, take a look at this.

Reputation, trust and retail banks

8 June 2010

Supply chains are a huge and rising reputation risk

Andy M Turner 3 June 2010

Foxconn is the reputation ‘canary in the cage’ for all companies with complex supply chains

Law firm marketing: is this firm really ‘London’s coolest’?

25 May 2010

B2B social media: should you buy Twitter followers?

20 May 2010

PR new business pitch: what’s the cost and who really pays?

18 May 2010
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