About

Hello and thanks for stopping by. This is where you can find out about me, Andy M Turner, and my work as an independent public relations consultant.

Six Sigma Public Relations is my business name and this site is where I blog about the much-maligned and misunderstood world of public relations (PR).

The people who hire me are usually marketing directors, project leaders, heads of departments, agency directors, business founders or chief executives. I’m brought in for many different reasons but here are just a few:

  • to bring clarity, direction and resolution to a communications, marketing or reputation-related business issue: what to say; how, when and where to convincingly say it
  • generate creative ideas to drive awareness, favourable opinion, preference and advocacy for a brand, business or cause
  • to sense-check an organisation’s existing thoughts of what’s needed and translate this into a pragmatic, measurable PR action plan, aligned with business goals
  • to bring a neutral, outsider’s perspective with no preconceived ideas. Or just a fresh opinion and experiences from different sectors
  • to complement an existing in-house or external agency resource
  • help to navigate, exploit and integrate an increasingly fast-paced, dizzying array of traditional, digital and social media communication options
  • advising on choosing the right mix of communications channels and content to reach – and positively influence – different stakeholders
  • to bring clarity when describing what a company does in a compelling, differentiated and meaningful way
  • to create and use story-telling to support perennial manage challenges, such as: revenue growth; change management; or employee attraction, engagement and retention

My background also allows me to hit the ground running in agencies – whether it’s adding extra resource to an existing team, taking a leadership role in client relationship turnarounds or adding specific expertise.

What else might you need to know?

Well, I’m eternally curious, so expect lots of questions about your business to get to the heart of an issue.

Whatever I’m working on, the thing I enjoy most is hearing that I’ve made a positive, tangible and lasting difference.

You can read some client references over on my LinkedIn profile. I’ve also published extensively on the knowledge-sharing site Quora, where more than 60,000 people have read my answers. They say I’m the most-viewed writer on public relations agencies. I’ve also either written or contributed to dozens of newspaper, magazine and professional association articles. These were once curated on the now obsolete Google+ social media platform – a lesson learned the hard way! If you care to look, they’re still out there on sites such as Communications Director, The Financial Times, Guardian, PR Week, PR Moment, PRCA, PRISA, IoIC and many others. If you want to delve deeper still, have a read of my early working life to get a clearer idea of who I am.

I was one of the early students on the CAM course at Leeds Trinity University, where I studied Marketing, PR, Communications Practice, and Media (CAM is affiliated to the UK’s well-known Chartered Institute of Marketing). In 2018 I trained to become a mentor and assessor of degree-level 4 PR apprentices for the Public Relations and Communications Association. Mentoring and assessing new entrants to PR is my way of giving back to a sector that taught me a lot and opened the door to many rich experiences. It also keeps me on my toes. I do this alongside my long-standing consultancy work.

People who keep me honest, sane and amused in the sometimes-barmy marketing world include @markritson, @rorysutherland, @samueljscott, @AdContrarian and @rshotton. Tell me you also like their thinking/writing and we’ll be firm friends. On the other hand, showing enthusiasm for the thoughts of Gary Vaynerchuk or Seth Godin will result in me looking for the nearest exit.

And finally, in case it looks odd, you’ll see I use my middle initial online. That’s because there are thousands of Andrew Turners out there, including a British Member of Parliament, an Olympic athlete and a well-known hip-hop DJ.

That crucial letter ‘M’ makes means I don’t get lost online.