Hello and thanks for stopping by. This is where you can find out about me, Andy M Turner, and my work as an independent public relations consultant with top-level marketing training.
Six Sigma Public Relations is my business name and this site is where I blog about the much-maligned and misunderstood world of public relations (PR) and related subjects.
The people who hire me are usually marketing directors, project leaders, heads of departments, agency directors, business founders or chief executives. I’m brought in for many different reasons but here are just a few:
- to bring clarity, direction and resolution to a communications, marketing or reputation-related business issue
- generate creative ideas to drive awareness, favourable opinion, preference and advocacy for a brand, business or cause
- to sense-check an organisation’s existing thoughts of what’s needed and translate this into a pragmatic, measurable PR action plan, aligned with business goals
- to bring a neutral, outsider’s perspective with no preconceived ideas. Or just a fresh opinion and experiences from different sectors
- to complement an existing in-house or external agency resource
- help to navigate, exploit and integrate an increasingly fast-paced, dizzying array of traditional, digital and social media communication options
- advising on choosing the right mix of communications channels and content to reach – and positively influence – different stakeholders
- to bring clarity when describing what a company does in a compelling, motivating and meaningful way
- to create and use story-telling to support perennial management challenges, such as: revenue growth; change management; or employee attraction, engagement and retention
My background also allows me to hit the ground running in agencies – whether it’s adding extra resources to an existing team, taking a leadership role in client relationship turnarounds or adding specific expertise.
What else might you need to know?
Well, I’m eternally curious, so expect lots of questions about your business to get to the heart of an issue.
Whatever I’m working on, the thing I enjoy most is hearing that I’ve made a positive, tangible and lasting difference.
You can read some client references over on my LinkedIn profile. I’ve also published extensively on the knowledge-sharing site Quora, where about 70,000 people have read my answers so far. Last time I looked, that makes me the most-viewed writer on public relations agencies. Over the years I’ve either written or contributed to dozens of newspaper, magazine and professional association articles. These were once curated on the now obsolete Google+ social media platform – a lesson learned the hard way! If you care to look, these and newer articles can be found on sites such as Communications Director, The Financial Times, Influence Magazine, The Guardian, PR Week, PR Moment, PRCA, IoIC and others. If you want to delve deeper still, have a read of my early working life to get a clearer idea of who I am.
I was one of the early students on the CAM course at Leeds Trinity University, where I studied Marketing, PR, Communications Practice, and Media (CAM is affiliated with the UK’s well-known Chartered Institute of Marketing). In 2018 I trained and qualified to become a mentor and assessor of degree-level PR apprentices for the Public Relations and Communications Association. I then spent a year mentoring and assessing apprentices working in television, government, charity and agency roles. This was my way of giving back to a sector that taught me a lot and opened the door to many rich experiences. It also kept me on my toes. I did this alongside my long-standing consultancy work. More recently I completed the top-level Marketing Week Mini-MBA taught by Prof. Mark Ritson, one of the world’s leading marketing experts.
What does this mean to you? It means you get a PR specialist who’s also in the top five percent of those who work in marketing (Ritson’s words). It means I understand and can help you with things like pricing, market orientation, positioning, segmentation, strategy, targeting and integrated marketing communications.
People who keep me honest, sane and amused in the sometimes-crazy marketing world include @markritson, @rorysutherland, @colinalewis, @helenedw, @AdContrarian and @rshotton. Tell me you also like their thinking/writing and we’ll be firm friends. On the other hand, showing enthusiasm for the thoughts of Gary Vaynerchuk will probably set my eyes rolling.
And finally, in case it looks odd, you’ll see I use my middle initial online. That’s because there are thousands of Andrew Turners out there, including a British Member of Parliament, an Olympic athlete and a well-known hip-hop DJ.
That crucial letter ‘M’ makes means I don’t get lost online.