How to create B2B sales leads using Twitter

I really like how a freelance Dutch creative duo used Twitter to get noticed and ultimately hired by a hard-to-reach group that happens to spend a lot of time on Twitter: creative directors in advertising agencies. Naturally, I’d prefer you not to leave my site but the video isn’t available for download; its creators clearly want you to visit their Vimeo page. Here it is: Winning business with Twitter

If you still have doubts about the possibility of generating B2B sales leads using Twitter, do some further reading on Google’s latest moves to include social media activity in search results. This blog entry in  Search Engine Journal explains what’s going on and why.

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