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Six Sigma Public Relations

Daily Archives: 19 September 2018

Crisis prevention through Communications

Andy M Turner 19 September 2018

Crises are damaging distractions nobody wants. Can communicatons professionals help prevent them?

Unpicking the hype of Influencer Marketing

Andy M Turner 19 September 2018

If you’re thinking of using Influencer Marketing, read this first to understand the hype and the risks

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The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

  • The case for marketing communications captured in a timeless advert
  • Communications in start-up and scale-up firms: what investors look for
  • Crisis prevention through Communications
  • Unpicking the hype of Influencer Marketing
  • A comms manifesto to live by
  • How to hire a freelance PR consultant
  • What I wish outsiders knew about marketing
  • Create a voice, start a movement, get recognised, reap the rewards
  • Marketing strategy starts with listening
  • How to kill a damaging rumour
  • How to be different on LinkedIn
  • (no title)
  • B2B LinkedIn promotion done badly
  • 60 second read: advertising is changing, but is it for the better?
  • Volkswagen scandal spells trouble beyond the auto industry
  • Getting started with B2B content marketing
  • High authority backlinks: what, why and how to get them
  • Research and thought leadership tips for consultants
  • PR help wanted: freelance, interim or independent PR consultant?
  • Using Google Analytics to measure digital PR campaigns
  • Journalism is now more complex. Here’s why
  • Questionable social responsibility made Lego a target for Greenpeace
  • Act in the customer’s interests to build trust and reputation
  • We are members of the UK’s Public Relations Consultancies Association 
  • App marketing: same problem, different century
  • Journalist bans are usually self-defeating, more so today
  • Why Robert Peston’s attack on the PR profession is absurd
  • Content marketing: never mind the quality, feel the width
  • In the crazy world of newspapers, silence is an acceptable PR strategy
  • Sales figures need a lift? Try the balloon trick
  • Do I hire a publicist or a PR consultant?
  • What I’ve learned in 15 years as an independent consultant
  • Payment by Results? Know what you’re getting into first
  • Brand Journalism: Communications Director magazine fires some questions at me
  • Five myths about PR I want to debunk
  • Time for a re-brand? Brush up on your waffle skills
  • Professional B2B photographs are a must
  • How to be media friendly
  • What’s the difference between B2C and B2B social media?
  • How good are you at explaining your business?
  • You ultimately get the reputation you deserve
  • Possibly the best PR advice your company will get this year
  • Company announcements: avoid puffy drivel like this
  • Brand Journalism: big new idea or just business as usual?
  • Media training: outsiders work best with your executive team
  • How to demonstrate expertise using B2B social media
  • Mystery shopping in B2B: should you be using it?
  • Public Relations and Human Resources must work together
  • British Gas: abusing customer trust in pursuit of profit?
  • Cannes Lions Award winner: creativity prized over impact?
  • Use blogging and Twitter in defence when the media attack
  • Chief executives and reputations: two contrasting stories
  • Is media silence the best PR tactic for Fred Goodwin?
  • Creativity in B2B product launches – some inspiration
  • Preparing for media interviews: ten starting points
  • Using analogies to get your message across
  • Customer advocacy: what’s stopping you?
  • ‘Trustability’ and why bad reviews are good for business
  • How to create B2B sales leads using Twitter
  • What to do when a reporter calls: a tip for group interviews
  • Securing media coverage: pleading won’t work
  • Pitching to journalists: email subject lines are crucial
  • Freedom of Information laws can help cause-related publicity
  • Naming a PR agency: there’s dumb and dumber
  • Why do we still worship the workaholics?
  • Let your best customers do your B2B marketing
  • Pitching stories to TV news programmes: 2 minute how-to
  • Celebrity supermodel + business newspaper = #PRfail
  • How to annoy journalists
  • University College London kills it’s own good reputation
  • Getting paid on time is easy, if you know how
  • Pitching reporters requires instinct and persistence
  • How scribing adds communication impact
  • Duncan Bannatyne’s marketing advice: wisdom or drivel?
  • How to do annual reports in the Internet age
  • Reputation, trust and retail banks
  • Supply chains are a huge and rising reputation risk
  • Law firm marketing: is this firm really ‘London’s coolest’?
  • B2B social media: should you buy Twitter followers?
  • PR new business pitch: what’s the cost and who really pays?

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