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Six Sigma Public Relations

Daily Archives: 19 September 2018

Crisis prevention through Communications

Andy M Turner 19 September 2018

Crises are damaging distractions nobody wants. Can communicatons professionals help prevent them?

Unpicking the hype of Influencer Marketing

Andy M Turner 19 September 2018

If you’re thinking of using Influencer Marketing, read this first to understand the hype and the risks

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The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

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