Six Sigma Public Relations
  • Home
  • About
  • How I work
  • What I’ve done
  • What will it cost?
  • Sector experience
  • The Back Story
  • Contact
Six Sigma Public Relations

Daily Archives: 1 October 2012

Mystery shopping in B2B: should you be using it?

Andy M Turner 1 October 2012

Walking in your customers’ shoes is a great way to gain valuable insight. Are you doing this?

Page 1 of 1
Copyight © 2013 - 2014 Six Sigma Public Relations


+44 (0) 20 8946 0705
andyt@sixsigma-pr.co.uk
" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

  • The case for marketing communications captured in a timeless advert
  • Communications in start-up and scale-up firms: what an investor wants to see
  • Crisis prevention through Communications
  • Unpicking the hype of Influencer Marketing
  • A comms manifesto to live by
  • How to hire a freelance PR consultant
  • What I wish outsiders knew about marketing
  • Create a voice, start a movement, get recognised, reap the rewards
  • Marketing strategy starts with listening
  • How to kill a damaging rumour
  • How to be different on LinkedIn
  • (no title)
  • B2B LinkedIn promotion done badly
  • 60 second read: advertising is changing, but is it for the better?
  • Volkswagen scandal spells trouble beyond the auto industry
  • Getting started with B2B content marketing
  • High authority backlinks: what, why and how to get them
  • Research and thought leadership tips for consultants
  • PR help wanted: freelance, interim or independent PR consultant?
  • Using Google Analytics to measure digital PR campaigns
  • Journalism is now more complex. Here’s why
  • Questionable social responsibility made Lego a target for Greenpeace
  • Act in the customer’s interests to build trust and reputation
  • We are members of the UK’s Public Relations Consultancies Association 
  • App marketing: same problem, different century
  • Journalist bans are usually self-defeating, more so today
  • Why Robert Peston’s attack on the PR profession is absurd
  • Content marketing: never mind the quality, feel the width
  • In the crazy world of newspapers, silence is an acceptable PR strategy
  • Sales figures need a lift? Try the balloon trick
  • Do I hire a publicist or a PR consultant?
  • What I’ve learned in 15 years as an independent consultant
  • Payment by Results? Know what you’re getting into first
  • Brand Journalism: Communications Director magazine fires some questions at me
  • Five myths about PR I want to debunk
  • Time for a re-brand? Brush up on your waffle skills
  • Professional B2B photographs are a must
  • How to be media friendly
  • What’s the difference between B2C and B2B social media?
  • How good are you at explaining your business?
  • You ultimately get the reputation you deserve
  • Possibly the best PR advice your company will get this year
  • Company announcements: avoid puffy drivel like this
  • Brand Journalism: big new idea or just business as usual?
  • Media training: outsiders work best with your executive team
  • How to demonstrate expertise using B2B social media
  • Mystery shopping in B2B: should you be using it?
  • Public Relations and Human Resources must work together
  • British Gas: abusing customer trust in pursuit of profit?
  • Cannes Lions Award winner: creativity prized over impact?
  • Use blogging and Twitter in defence when the media attack
  • Chief executives and reputations: two contrasting stories
  • Is media silence the best PR tactic for Fred Goodwin?
  • Creativity in B2B product launches – some inspiration
  • Preparing for media interviews: ten starting points
  • Using analogies to get your message across
  • Customer advocacy: what’s stopping you?
  • ‘Trustability’ and why bad reviews are good for business
  • How to create B2B sales leads using Twitter
  • What to do when a reporter calls: a tip for group interviews
  • Securing media coverage: pleading won’t work
  • Pitching to journalists: email subject lines are crucial
  • Freedom of Information laws can help cause-related publicity
  • Naming a PR agency: there’s dumb and dumber
  • Why do we still worship the workaholics?
  • Let your best customers do your B2B marketing
  • Pitching stories to TV news programmes: 2 minute how-to
  • Celebrity supermodel + business newspaper = #PRfail
  • How to annoy journalists
  • University College London kills it’s own good reputation
  • Getting paid on time is easy, if you know how
  • Pitching reporters requires instinct and persistence
  • How scribing adds communication impact
  • Duncan Bannatyne’s marketing advice: wisdom or drivel?
  • How to do annual reports in the Internet age
  • Reputation, trust and retail banks
  • Supply chains are a huge and rising reputation risk
  • Law firm marketing: is this firm really ‘London’s coolest’?
  • B2B social media: should you buy Twitter followers?
  • PR new business pitch: what’s the cost and who really pays?

Whats Popular

adding value advertising advocacy agencies agency management banks BBC branding brand journalism communication communications strategy content marketing customer service freelance PR freelance public relations journalists law firms LinkedIn marketing marketing advice marketing communications media coverage media publications media relations Metro bank Microsoft new business news pitching PRCA PR firms proactive PR strategy publicity public relations reputation selling social media The Financial Times The Sunday Times third party endorsement Times newspaper trust Twitter USP
Content loading