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Six Sigma Public Relations

Daily Archives: 7 January 2011

Let your best customers do your B2B marketing

Andy M Turner 7 January 2011

Stories that customers tell are way more powerful than anything you say yourself. Here’s why.

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The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

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