Pleading and humour aren’t enough to get you into editorial pages
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Maybe it did the trick but it left me feeling a little embarrassed for her. If I was her client, I’d be wondering if that’s all there is to pitching journalists – and wondering if I didn’t need a little more marketing savvy injecting into my PR efforts. Why, for example, was there not one single good reason offered up to the journalist to write about the product in that video? Why do readers need to know about ... read the full post »
03 May 2011 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : adding value, media coverage, media relations, pitching, PR firms, reputation, selling, USP, YouTube.
Legal services market set to heat up. But does anyone want their law firm to be ‘cool’?
Some would say lawyers deserve all they get reputation-wise: they communicate in a strange, obscure language, deliberately designed to complicate the simple; they inhabit a rarefied, archaic world largely untouched by modern business norms such as offering high customer service levels and value for money. I suspect Luke Johnson’s recent damning column in The Financial Times speaks for many. The British government clearly thinks things need shaking up too because its ‘Legal Services Act’ comes into force next year, and aims to open up and deregulate the market. It has been described by The Times newspaper as ... read the full post »
25 May 2010 | Posted by : Andy M Turner | Blog | 4 Comments »
Tagged : branding, law firms, Legal Services Act, marketing, reputation, social media, The Financial Times, Times newspaper, Twitter, USP.