Using blogging and Twitter to defend yourself from media attack
Not so long ago it used to be the case that when you were contacted by a powerful journalist and asked to respond to potentially damaging allegations at short notice, all you could do was to try and make the best of a bad situation. Usually caught on the back foot, it was a race against time as you scrambled to piece together your best defence from whatever facts you ... read the full post »
02 April 2012 | Posted by : Andy M Turner | Comment on this post »
Tagged : blogging, communications strategy, Edward Staite, media relations, reputation, social media, The Sunday Times, Twitter.
A great, creative example of how to win business using Twitter
I really like how a freelance Dutch creative duo used Twitter to get noticed and ultimately hired by a hard-to-reach group that happens to spend a lot of time on Twitter: creative directors in advertising agencies. Naturally, I'd prefer read the full post »
04 July 2011 | Posted by : Andy M Turner | Comment on this post »
Tagged : new business, proactive, selling, social media, Twitter.
How to annoy journalists
This post was prompted by a small but noticeable flurry of reporters who used Twitter last week to 'vent their spleens'. read the full post »
04 October 2010 | Posted by : Andy M Turner | 1 Comment »
Tagged : editors, Financial Times, journalists, pitch, story, Twitter.
Legal services market set to heat up. But does anyone want their law firm to be ‘cool’?
Some would say lawyers deserve all they get reputation-wise: they communicate in a strange, obscure language, deliberately designed to complicate the simple; they inhabit a rarefied, archaic world largely untouched by modern business norms such as offering high customer service levels and value for money. I suspect Luke Johnson’s recent damning column in The Financial Times speaks for many. The British government clearly thinks things need shaking up too ... read the full post »
25 May 2010 | Posted by : Andy M Turner | 4 Comments »
Tagged : branding, law firms, Legal Services Act, marketing, reputation, social media, The Financial Times, Times newspaper, Twitter, USP.
People judge you by the company you keep. So why do firms accept porn pedlars as Twitter followers?
Like others, I’m interested in keeping up with how businesses are using Twitter and what benefits they accrue. So was keen to read a recent article on this theme penned by international property consultancy Drivers Jonas Deloitte, DJD for short. After a bit of a struggle to find DJD’s Twitter page (they forgot to tell us in the piece), I noticed that the firm had a seemingly impressive ... read the full post »
20 May 2010 | Posted by : Andy M Turner | Comment on this post »
Tagged : Google Adsense, marketing, reputation, social media, Twitter.