Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
The power balance between journalists and the people they write about has changed markedly, as this example shows.
What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?
This post was prompted by a small but noticeable flurry of reporters who used Twitter last week to ‘vent their spleens’.