‘Trustability’ and why negative reviews are good for business
The counter-intuitive headline ‘Negative reviews drive sales, claims marketing expert’ on Marketing magazine’s web site caught my eye. But as I finished reading I was left none the wiser about why. Normally I would have stopped there and thought no more about it but the man behind this claim is Don Peppers, a widely-acknowledged marketing expert. To get to the reasons for Peppers’ claim I had to spend an hour watching his presentation at a recent conference about social media and marketing. I heartily recommend you make the same time commitment. He’s a great presenter and you’ll probably come ... read the full post »
19 July 2011 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : advocacy, B2B, reputation, selling, trust.
Reputation, trust and retail banks
In the UK, high street (retail) banking is dominated by a handful of five, big brands so similar you’d be hard pushed to fit a cigarette paper between them. So news of Metro bank’s launch, which The Telegraph newspaper points out is the first new entrant to this market in 100 years, ought to be welcomed, didn’t it? Especially when you hear its billionaire founder Vernon Hill likes to have fun and plans to “to eliminate every stupid bank rule we can find." How refreshing. Well, on the surface, yes. Any new-comer promising to shake things up and put customers ... read the full post »
08 June 2010 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : banks, CNN, Harvard Business Review, Havas, marketing, Metro bank, reputation, Tesco, The Daily Telegraph, trust, Virgin.