Using dead bodies and kitchens to get your message across
If you find yourself having to explain something important but potentially boring, it can be tough to find the right language and keep people listening. It gets worse when the subject also happens to be abstract and complex. And the pinnacle is when you’re called upon to do it live, in front of many of the country’s most influential people. ... read the full post »
14 September 2011 | Posted by : Andy M Turner | 2 Comments »
Tagged : BBC, BBC Radio 4, communications strategy, media coverage, media relations, message planning, Today programme.