Using blogging and Twitter to defend yourself from media attack
Not so long ago it used to be the case that when you were contacted by a powerful journalist and asked to respond to potentially damaging allegations at short notice, all you could do was to try and make the best of a bad situation. Usually caught on the back foot, it was a race against time as you scrambled to piece together your best defence from whatever facts you ... read the full post »
02 April 2012 | Posted by : Andy M Turner | Comment on this post »
Tagged : blogging, communications strategy, Edward Staite, media relations, reputation, social media, The Sunday Times, Twitter.
Chief executives and reputations: two contrasting stories
When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer experiences I’ve had with chief executives; one very good and one very bad. Both are highly unusual and memorable. The good one was the totally disarming personal call I received from Sir Moir Lockhead one day as I navigated my way around a supermarket. At the time, Lockhead was ... read the full post »
21 February 2012 | Posted by : Andy M Turner | Comment on this post »
Tagged : chief executive and reputations, customer service, First Group plc, public relations, reputation, Southern Cross Care Homes, The Sunday Times, trust.