How to use the Freedom of Information Act in your PR activities
Whether or not you’re a fan of Tony Blair, one of the welcome things that came into being under his watch was the Freedom of Information Act (FOI) in 2000. This gave UK citizens a legal right to information held by most public authorities. American citizens have had this right for some time, of course, and the UK is now one of about 85 countries that have introduced similar rights. Now, back to this post’s subject: how can you use FOI as part of your organisation’s PR activities? There ... read the full post »
08 March 2011 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : adding value, communications strategy, Freedom of Information Act, media coverage, public relations, The Financial Times.
The FT meets ‘The Body’ and a PR car crash ensues
Earlier this month Elle Macpherson, one of the original ‘supermodels’, was interviewed by Lucy Kellaway in The Financial Times. You can read the article here (although you may need to register). It’s a great read, though it left this formerly neutral reader, and I suspect many others, with a rather dim view of ‘The Body’, as she used to be known. It made me wonder read the full post »
25 October 2010 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : communications strategy, marketing, media relations, PR, PR firms, public relations, reputation, The Financial Times.
Pitching media stories requires instinct and persistence
This is a story that will ring plenty of bells, and should be encouraging, for those who spend most of their time pitching stories to media. It might also be revealing to those who pay their salaries. A couple of years ago I worked for a management consultancy. The firm specialised in the corporate finance function, helping CFOs of medium to large corporations improve operating efficiencies, and generally improving the ability of their finance functions to serve the business strategically. It was all very sober stuff and, as might be expected, the firm’s employees were ... read the full post »
23 July 2010 | Posted by : Andy M Turner | Blog,Uncategorized | Comment on this post »
Tagged : media coverage, pitching, The Financial Times.
Legal services market set to heat up. But does anyone want their law firm to be ‘cool’?
Some would say lawyers deserve all they get reputation-wise: they communicate in a strange, obscure language, deliberately designed to complicate the simple; they inhabit a rarefied, archaic world largely untouched by modern business norms such as offering high customer service levels and value for money. I suspect Luke Johnson’s recent damning column in The Financial Times speaks for many. The British government clearly thinks things need shaking up too because its ‘Legal Services Act’ comes into force next year, and aims to open up and deregulate the market. It has been described by The Times newspaper as ... read the full post »
25 May 2010 | Posted by : Andy M Turner | Blog | 4 Comments »
Tagged : branding, law firms, Legal Services Act, marketing, reputation, social media, The Financial Times, Times newspaper, Twitter, USP.