People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
The answers I gave to media website Useful Social Media when they put that question to me.
Building your reputation as an expert is easier than ever thanks to social media.
The power balance between journalists and the people they write about has changed markedly, as this example shows.
What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?