People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way
It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?
They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.
Building your reputation as an expert is easier than ever thanks to social media.
Walking in your customers’ shoes is a great way to gain valuable insight. Are you doing this?
Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?
The power balance between journalists and the people they write about has changed markedly, as this example shows.
When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …
If you refuse to tell your side of the story, others will happily fill the void.
In my first article on customer advocacy I outlined what I hope was a strong case for talking about your successes . …
If your company or product is being reviewed online, it’s not just the good reviews that will help.
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.
Stories that customers tell are way more powerful than anything you say yourself. Here’s why.
Foxconn is the reputation ‘canary in the cage’ for all companies with complex supply chains