If you’re thinking of using Influencer Marketing, read this first to understand the hype and the risks
Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
Understanding the differences is vital for buyers: do you know what they are?
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies
A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
The answers I gave to media website Useful Social Media when they put that question to me.
They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.
Is the arrival of a new senior executive newsworthy? Not in this case!
Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?
When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …
This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …