Unpicking the hype of Influencer Marketing
If you’re thinking of using Influencer Marketing, read this first to understand the hype and the risks
High authority backlinks: what, why and how to get them
Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
PR help wanted: freelance, interim or independent PR consultant?
Understanding the differences is vital for buyers: do you know what they are?
Journalist bans are usually self-defeating, more so today
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Brand Journalism: Communications Director magazine fires some questions at me
Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies
Five myths about PR I want to debunk
A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.
How to be media friendly
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
What’s the difference between B2C and B2B social media?
The answers I gave to media website Useful Social Media when they put that question to me.
You ultimately get the reputation you deserve
They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.
Company announcements: avoid puffy drivel like this
Is the arrival of a new senior executive newsworthy? Not in this case!
Brand Journalism: big new idea or just business as usual?
Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.
Media training: outsiders work best with your executive team
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
Public Relations and Human Resources must work together
Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?
Chief executives and reputations: two contrasting stories
When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …
Preparing for media interviews: ten starting points
This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …
