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Six Sigma Public Relations

Tag : public relations

How to kill a damaging rumour

12 May 2016

High authority backlinks: what, why and how to get them

Andy M Turner 27 January 2015

Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …

PR help wanted: freelance, interim or independent PR consultant?

Andy M Turner 13 November 2014

Understanding the differences is vital for buyers: do you know what they are?

Questionable social responsibility made Lego a target for Greenpeace

22 September 2014

Act in the customer’s interests to build trust and reputation

29 August 2014

Journalist bans are usually self-defeating, more so today

Andy M Turner 18 June 2014

Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.

In the crazy world of newspapers, silence is an acceptable PR strategy

16 April 2014

Do I hire a publicist or a PR consultant?

26 February 2014

What I’ve learned in 15 years as an independent consultant

14 January 2014

Payment by Results? Know what you’re getting into first

3 December 2013

Brand Journalism: Communications Director magazine fires some questions at me

Andy M Turner 25 November 2013

Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies

Five myths about PR I want to debunk

Andy M Turner 6 November 2013

A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.

How to be media friendly

Andy M Turner 17 May 2013

To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.

What’s the difference between B2C and B2B social media?

Andy M Turner 28 March 2013

The answers I gave to media website Useful Social Media when they put that question to me.

How good are you at explaining your business?

5 March 2013

You ultimately get the reputation you deserve

Andy M Turner 21 February 2013

They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.

Company announcements: avoid puffy drivel like this

Andy M Turner 6 December 2012

Is the arrival of a new senior executive newsworthy? Not in this case!

Brand Journalism: big new idea or just business as usual?

Andy M Turner 1 November 2012

Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.

Media training: outsiders work best with your executive team

Andy M Turner 26 October 2012

People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.

Public Relations and Human Resources must work together

Andy M Turner 12 September 2012

Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?

Cannes Lions Award winner: creativity prized over impact?

26 June 2012

Chief executives and reputations: two contrasting stories

Andy M Turner 21 February 2012

When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …

Preparing for media interviews: ten starting points

Andy M Turner 12 October 2011

This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …

What to do when a reporter calls: a tip for group interviews

30 May 2011

Freedom of Information laws can help cause-related publicity

8 March 2011

Celebrity supermodel + business newspaper = #PRfail

25 October 2010
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" This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. We promise this blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. Plus, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.

Recent Posts

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  • Marketing strategy development starts with listening
  • How to kill a damaging rumour
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  • B2B LinkedIn promotion done badly
  • 60 second read: advertising is changing, but is it for the better?
  • Volkswagen scandal spells trouble beyond the auto industry
  • Getting started with B2B content marketing
  • High authority backlinks: what, why and how to get them
  • Research and thought leadership studies: tips for consultants
  • PR help wanted: freelance, interim or independent PR consultant?
  • Using Google Analytics to measure digital PR campaigns
  • Journalism is now more complex. Here’s why
  • Questionable social responsibility made Lego a target for Greenpeace
  • Act in the customer’s interests to build trust and reputation
  • We are members of the UK’s Public Relations Consultancies Association 
  • App marketing: same problem, different century
  • Journalist bans are usually self-defeating, more so today
  • Why Robert Peston’s attack on the PR profession is absurd
  • Content marketing: never mind the quality, feel the width
  • In the crazy world of newspapers, silence is an acceptable PR strategy
  • Sales figures need a lift? Try the balloon trick
  • Do I hire a publicist or a PR consultant?
  • What I’ve learned in 15 years as an independent consultant
  • Payment by Results? Know what you’re getting into first
  • Brand Journalism: Communications Director magazine fires some questions at me
  • Five myths about PR I want to debunk
  • Time for a re-brand? Brush up on your waffle skills
  • Professional B2B photographs are a must
  • How to be media friendly
  • What’s the difference between B2C and B2B social media?
  • How good are you at explaining your business?
  • You ultimately get the reputation you deserve
  • Possibly the best PR advice your company will get this year
  • Company announcements: avoid puffy drivel like this
  • Brand Journalism: big new idea or just business as usual?
  • Media training: outsiders work best with your executive team
  • How to demonstrate expertise using B2B social media
  • Mystery shopping in B2B: should you be using it?
  • Public Relations and Human Resources must work together
  • British Gas: abusing customer trust in pursuit of profit?
  • Cannes Lions Award winner: creativity prized over impact?
  • Use blogging and Twitter in defence when the media attack
  • Chief executives and reputations: two contrasting stories
  • Is media silence the best PR tactic for Fred Goodwin?
  • Creativity in B2B product launches – some inspiration
  • Preparing for media interviews: ten starting points
  • Using analogies to get your message across
  • Customer advocacy: what’s stopping you?
  • ‘Trustability’ and why bad reviews are good for business
  • How to create B2B sales leads using Twitter
  • What to do when a reporter calls: a tip for group interviews
  • Securing media coverage: pleading won’t work
  • Pitching to journalists: email subject lines are crucial
  • Freedom of Information laws can help cause-related publicity
  • Naming a PR agency: there’s dumb and dumber
  • Why do we still worship the workaholics?
  • Let your best customers do your B2B marketing
  • Pitching stories to TV news programmes: 2 minute how-to
  • Celebrity supermodel + business newspaper = #PRfail
  • How to annoy journalists
  • University College London kills it’s own good reputation
  • Getting paid on time is easy, if you know how
  • Pitching reporters requires instinct and persistence
  • How scribing adds communication impact
  • Duncan Bannatyne’s marketing advice: wisdom or drivel?
  • How to do annual reports in the Internet age
  • Reputation, trust and retail banks
  • Supply chains are a huge and rising reputation risk
  • Law firm marketing: is this firm really ‘London’s coolest’?
  • B2B social media: should you buy Twitter followers?
  • PR new business pitch: what’s the cost and who really pays?

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