How to launch a ‘boring’ product
I once worked with a guy who was boasting about winning blanket international publicity for a new product, the first British-designed-and-built sports car for 30 years. I think his success had more to do with the quality of the story than his personal involvement. Rarely do we get the chance to work with story material of such obvious appeal; ... read the full post »
06 December 2011 | Posted by : Andy M Turner | Comment on this post »
Tagged : adding value, creativity, media coverage, product launch.