I really like how a freelance Dutch creative duo used Twitter to get noticed  and ultimately hired by a hard-to-reach group that happens to spend a lot of time on Twitter: creative directors in advertising agencies. Naturally, I’d prefer you not to leave this site but the video isn’t available for download; its creators clearly want you to visit their Vimeo page. Here it is: Winning business with Twitter

Nonetheless, there are still plenty of sceptics out there when it comes to social media use by companies that sell to other companies (B2B) as opposed to individual consumers. Half an hour spent browsing the marketing website B2B Bloggers should be enough to answer any doubts, starting with articles like this one.

And if you still have doubts, do some further reading on Google’s latest moves to include social media activity in search results. This blog entry by Seatle-based search software firm SEOMoz explains what’s going on and why.

Andy Turner always exceeds expectations and this is rare in my 25 years experience of the PR world. He has a proactive approach to managing client relationships, constantly challenging clients to be more creative in their approach. During my time at Management Consulting Group Plc, this resulted in a significant increase in quality media coverage and some great national press and TV exposure. He constantly produced ideas and opportunities we could act on.

People often underestimate the need for a clear and concise writing style. Andy’s writing, editing and suggestions on direction helped us produce better in-house publications and client magazines. His knowledge of the media ensured the work we produced reflected the messages we wanted to convey in a way the media could pick up easily. Andy also worked well with our own consultants to produce articles and points of view clearly aligned with our brand messaging. A small part of me would prefer not to recommend Andy, as I want to keep him a secret!