Media training: outsiders work best with your executive team
No-one doubts the value of hiring an ex-journalist to teach people how to get the best out of media interviews. I’ve done it myself on numerous occasions. After all, who better to help you understand the best techniques, tricks and traps than someone who’s been on the other side of the fence? But not all journalists make great trainers or providers of wise counsel for that matter, and even assuming ... read the full post »
26 October 2012 | Posted by : Andy M Turner | Comment on this post »
Tagged : adding value, communications strategy, journalists, media interview training, media relations, media training, PR firms, public relations.
Pleading and humour aren’t enough to get you into editorial pages
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Maybe it did the trick but it left me feeling a little embarrassed for her. If I was her client, I’d be wondering if that’s all there is to pitching journalists – and wondering if I didn’t need a little more marketing savvy injecting into my PR efforts. read the full post »
03 May 2011 | Posted by : Andy M Turner | Comment on this post »
Tagged : adding value, media coverage, media relations, pitching, PR firms, reputation, selling, USP, YouTube.
Should I call my new agency Puff-pedlars, Spindarella or Barking Mad?
Are PR agency founders on a mission to outdo each other when it comes to naming their firms? In striving to be memorable and achieve standout, I think we’ve now crossed the line between clever, creative branding and plain silliness. Here’s the evidence and all of them, except one, are genuine business names. A few ... read the full post »
17 February 2011 | Posted by : Andy M Turner | 4 Comments »
Tagged : agencies, agency management, branding, media coverage, PR firms.
The FT meets ‘The Body’ and a PR car crash ensues
Earlier this month Elle Macpherson, one of the original ‘supermodels’, was interviewed by Lucy Kellaway in The Financial Times. You can read the article here (although you may need to register). It’s a great read, though it left this formerly neutral reader, and I suspect many others, with a rather dim view of ‘The Body’, as she used to be known. It made me wonder read the full post »
25 October 2010 | Posted by : Andy M Turner | Comment on this post »
Tagged : communications strategy, marketing, media relations, PR, PR firms, public relations, reputation, The Financial Times.
Pitching is on the rise – but who really pays and how much does it cost?
Most companies who hire marketing services firms love to assert their power by making their suppliers jump through hoops from time to time, and it’s an increasing practice. Which is why, a few times each month, suppliers of advertising, public relations and other marketing services have to participate in a time consuming and usually fruitless ‘beauty parade’ game, otherwise known as pitching for client business (other businesses use the more ... read the full post »
18 May 2010 | Posted by : Andy M Turner | 1 Comment »
Tagged : agencies, agency management, Microsoft, new business, pitching, PR firms, PRCA, selling.