Pitching media stories requires instinct and persistence
This is a story that will ring plenty of bells, and should be encouraging, for those who spend most of their time pitching stories to media. It might also be revealing to those who pay their salaries. read the full post »
23 July 2010 | Posted by : Andy M Turner | Blog,Uncategorized | Comment on this post »
Tagged : media coverage, pitching, The Financial Times.
Pitching is on the rise – but who really pays and how much does it cost?
Most companies who hire marketing services firms love to assert their power by making their suppliers jump through hoops from time to time, and it’s an increasing practice. Which is why, a few times each month, suppliers of advertising, public relations and other marketing services have to participate in a time consuming and usually fruitless ‘beauty parade’ game, otherwise known as pitching for client business (other businesses use the more generally known term: selling). I’ve been on both sides of the fence on many occasions and can tell you it ... read the full post »
18 May 2010 | Posted by : Andy M Turner | Blog | 1 Comment »
Tagged : agencies, agency management, Microsoft, new business, pitching, PR firms, PRCA, selling.