Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
The power balance between journalists and the people they write about has changed markedly, as this example shows.
This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.
Most journalists receive 1000s of emails a week. If you want yours to be read, a killer subject line is key.