Why is mystery shopping such a secret for B2B companies?
Every organisation needs the insight that comes from walking in their customers’ shoes. Only when you see what they experience as they try to buy from you can you really organise your business properly around customers’ needs. This is hardly new, but for B2B companies, take-up of such basic insight management has been surprisingly slow, as an article in this month’s issue of Professional Services Marketing magazine explains. The ... read the full post »
01 October 2012 | Posted by : Andy M Turner | 2 Comments »
Tagged : law firms, marketing, mystery shopping, new business, reputation.
Getting paid promptly is easy, if you know how
A previous post talked about how lawyers don’t market themselves very well. There is one notable exception that I know of and, not surprisingly, it is the firm with the happiest clients according to a Legal Business magazine survey. The firm in question is Liverpool-based Thomas Higgins Partnership (THP), which specialises in commercial debt collection. Marketing has a number of definitions but if you agree that, at its ... read the full post »
01 September 2010 | Posted by : Andy M Turner | Comment on this post »
Tagged : commercial debt, happy clients, law firms, lawyers, marketing.
Legal services market set to heat up. But does anyone want their law firm to be ‘cool’?
Some would say lawyers deserve all they get reputation-wise: they communicate in a strange, obscure language, deliberately designed to complicate the simple; they inhabit a rarefied, archaic world largely untouched by modern business norms such as offering high customer service levels and value for money. I suspect Luke Johnson’s recent damning column in The Financial Times speaks for many. The British government clearly thinks things need shaking up too ... read the full post »
25 May 2010 | Posted by : Andy M Turner | 4 Comments »
Tagged : branding, law firms, Legal Services Act, marketing, reputation, social media, The Financial Times, Times newspaper, Twitter, USP.