People judge you by the company you keep. So why do firms accept porn pedlars as Twitter followers?

Like others, I’m interested in keeping up with how businesses are using Twitter and what benefits they accrue. So was keen to read a recent article on this theme penned by international property consultancy Drivers Jonas Deloitte, DJD for short. After a bit of a struggle to find DJD’s Twitter page (they forgot to tell us in the piece), I noticed that the firm had a seemingly impressive number of followers (1100+). Curiosity is something I’m not short of so I delved a bit deeper. As I saw some of the followers’ profiles, the article comment describing Twitter ... read the full post »